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Sega Confirms And Responds To Generative AI Content In New Crazy Taxi Game

Sega Confirms And Responds To Generative AI Content In New Crazy Taxi Game

by Kyle Hilliard on Jun 07, 2026 at 03:03 PM

UPDATE: We spoke directly with the lead producer of the game regarding this topic. Read his full response here.


Crazy Taxi: World Tour was just announced at the Xbox Games Showcase and players were quick to notice that the game's Steam page contained a generative AI disclaimer which reads, "At SEGA Corporation, we utilize generative AI as a support tool for developers, aiming to provide better content to our users and enable developers to focus more on creative tasks We have used such generative AI support tools during development of Crazy Taxi: World Tour. No AI was used in reference to the performers in the game."

We reached out to Sega for confirmation and a potential response to the details on the Steam page. Many fans excited for the return of Sega's racing game have already expressed frustration over the use of generative AI assets. Below is Sega's response, which repeats some of the details on the Steam page:

At SEGA Corporation, generative AI is available as an optional support tool for developers, enabling our teams to focus more on creative tasks and ultimately focus on what matters most: delivering better games to our consumers.

Generative AI was used to support our teams during the development of background assets for ”Crazy Taxi: World Tour”. Assets generated were still subject to review by the development team.

No AI was used in reference to the performers in the game.

To learn more about Crazy Taxi: World Tour's reveal during the Xbox Games Showcase, head here.

Products In This Article

Crazy Taxicover

Crazy Taxi

Platform:
PlayStation 3, Xbox 360, PlayStation 2, GameCube, Dreamcast, PC, iOS, Android
Release Date:
February 2, 2000 (Dreamcast), 
May 17, 2001 (PlayStation 2), 
November 18, 2001 (GameCube), 
September 30, 2002 (PC), 
November 16, 2010 (PlayStation 3), 
November 24, 2010 (Xbox 360), 
October 10, 2012 (iOS), 
July 10, 2013 (Android)